OFFRENDA – Digital Memory & Family Tree App

 

OFFRENDA is a memory-preservation app built for families who want to keep the people they love close — whether they're still here or not. We took a deeply personal idea and turned it into a fully functional, scalable mobile product for iOS and Android, complete with a broadcasting feature, a freemium monetization model, and an admin panel — shipped on time, with the client involved every step of the way.

The Idea / Overview

 The client came to us with a concept that was equal parts sentimental and technically ambitious: an app where families could build memory boards and family trees — not just for record-keeping, but as a living, shareable tribute to the people who shaped them.

Think of it as a private family memoir — one that can be pulled up at a reunion, broadcast on a TV during a gathering, or quietly revisited on a Sunday afternoon.

Key Features Delivered

Family Tree Builder

Structured and scalable system to manage complex family relationships

Memory Boards

Dedicated space to store and organize memories

Sharing System

Users can securely share boards with selected people

Broadcasting Feature

Display memory boards on TVs, laptops, and large screens for events

Freemium Model

Free Plan: Limited trees and entries

Premium Plan: Unlimited access, Premium frames, Extended capacity

The Challenges We Solved

Building OFFRENDA wasn't straightforward. Three specific problems required serious engineering attention:

Broadcasting to External Screens

Storing Large Family Trees

Storing Large Family Trees

Technologies That Power Floyd

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How We Worked

We don't disappear after kickoff. With OFFRENDA, the client was looped in throughout the entire build:

Agile development

Consistent communication

Deadlines met

Revisions handled

The Result

OFFRENDA is live.

The app does exactly what the client envisioned — families can build trees, create boards, share memories, and broadcast them at gatherings, all within a clean freemium model that converts free users into premium subscribers through genuine value, not frustration.

What was delivered:

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