OFFRENDA – Digital Memory & Family Tree App
OFFRENDA is a memory-preservation app built for families who want to keep the people they love close — whether they're still here or not. We took a deeply personal idea and turned it into a fully functional, scalable mobile product for iOS and Android, complete with a broadcasting feature, a freemium monetization model, and an admin panel — shipped on time, with the client involved every step of the way.
The Idea / Overview
Think of it as a private family memoir — one that can be pulled up at a reunion, broadcast on a TV during a gathering, or quietly revisited on a Sunday afternoon.
Key Features Delivered
Family Tree Builder
Structured and scalable system to manage complex family relationships
Memory Boards
Dedicated space to store and organize memories
Sharing System
Users can securely share boards with selected people
Broadcasting Feature
Display memory boards on TVs, laptops, and large screens for events
Freemium Model
Free Plan: Limited trees and entries
Premium Plan: Unlimited access, Premium frames, Extended capacity
The Challenges We Solved
Building OFFRENDA wasn't straightforward. Three specific problems required serious engineering attention:
Broadcasting to External Screens
- Getting a mobile app to cast live, media-rich content to TVs and laptops in real time across different devices and environments required a reliable, low-latency solution that worked without a complicated setup for the end user.
Storing Large Family Trees
- Family trees grow. A single family can span dozens of nodes across multiple generations, each with attached media, relationships, and privacy settings. We had to build a data model that stored this accurately and rendered it cleanly at any scale without performance issues.
Storing Large Family Trees
- Memory boards carry personal content. The sharing feature needed to be simple for users but secure by design shareable only with the right people, revocable at any time, with no unintended exposure.
Technologies That Power Floyd
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How We Worked
We don't disappear after kickoff. With OFFRENDA, the client was looped in throughout the entire build:
Agile development
- Work delivered in sprints, so the client could see progress regularly and course-correct early.
Consistent communication
- Regular check-ins, updates, and a clear point of contact throughout.
Deadlines met
- Every milestone delivered on schedule.
Revisions handled
- Changes and refinements were welcomed as part of the process, not treated as exceptions.
The Result
OFFRENDA is live.
The app does exactly what the client envisioned — families can build trees, create boards, share memories, and broadcast them at gatherings, all within a clean freemium model that converts free users into premium subscribers through genuine value, not frustration.
What was delivered:
- iOS app
- Android app
- Admin panel
- Android appBroadcasting functionality
- Freemium subscription model with premium frames
- Sharing and privacy controls
- Full family tree with living and deceased member support
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